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Conversion Fix – Eyeglasses24

Landing page redesign and campaign optimization for Eyeglasses24 , 49% reduction in cost per conversion and 46% increase in leads generated within months.

-49%
Cost per conversion
Retail / eCommerce · 8 months
Conversion Fix – Eyeglasses24
The challenge

The outdated website blocked user experience and conversion rate, and lead quality was critical , less than a third of sent packages converted into active customers.

Our solution

Agile methodology for creating a new simplified and elegant landing page that generated significant improvements from the first month. All paid traffic was redirected to it for 8 months, with continuous campaign optimization.

Results

Results achieved

-49%
Cost per conversion
+46%
Leads generated
-12%
Cost per click
+15%
Conversion rate (month 1)
Services used

What we implemented

Landing Page DesignNew Funnel DesignPPC ManagementDisplay AdvertisingRemarketing

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