Diagnostic · 6 questions
General diagnostic
Six questions about marketing, your website and sales to help you choose what to check first.
What you take away
OpenA first area to check across demand, your website or sales.
Resources
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Diagnostic · 8 questions
E-commerce diagnostic
For online stores. Eight questions about conversion, acquisition and returning customers.
What you take away
OpenAreas to review in conversion, acquisition and returning customers.
Calculator · estimate
Team cost calculator
Compare an in-house team with agency costs. An illustrative estimate, not a quote.
What you take away
OpenAn illustrative comparison of in-house team and agency costs.
Guide · 7 areas
Guide: where revenue gets lost
Seven areas to check between the first expression of interest and a returning customer.
What you take away
OpenA review path from first interest to a returning customer.
These tools offer a starting point. They do not replace analysis of your business data and context.
Before you choose a solution
Four guides for practical decisions. Open access, no form.
- Repair the website or rebuild it?
Decide what needs to work, not just how new the website should look.
- Is the problem advertising or the sales process?
Follow the journey from click to customer before changing the budget.
- What to prepare before implementing a CRM
Clarify the process and responsibilities before adding automation.
- What costs sit beyond the advertising budget?
Separate investments so you can compare proposals covering the same work.
Resources
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